The key focus of the model is attracting home owners aged 50 onwards into spacious, high amenity rental schemes and releasing a significant proportion of family sized households to those that might benefit from larger homes. Importantly there are no requirements for home owners to sell – allowing them to retain their asset. The study indicates that the concept could release an additional 2.25 million bedroom spaces into the residential marketplace.
Andrew Costa, director at Ryder said: “We have to address the changing needs of society. Forecasts over the next 20 years suggest population aged 60 and above will increase by over 40%. One size does not fit all when it comes to designing and delivering housing. For too long the industry has been focussed on defining housing targeted to specific social, financial and age demographics.”
To challenge this trend Ryder are developing innovative PRS design solutions and housing schemes to create residential communities which are flexible and allow different users to co exist.
Strategic and research based design solutions are part of Ryder’s approach and for London based Central & Cecil, (a charitable residential care provider), this method is clearly expressed in Lodge Road. Ryder are currently transforming the inflexible 1950s residential block into a rejuvenated urban hub alongside a new residential community development, readily adapting independent living clusters in to care clusters.
Ryder visited European models for housing and care provision and used its research to influence the £60m project located in Westminster. The new building presents itself on an urban piazza space capable of hosting public interaction, art and local activity and allowing residents to visually participate in what is going on in the outside world. Residents are surrounded by an environment that allows them to be engaged rather than be isolated. Gardens and terraces provide relaxation and activities for the occupants. Private balconies are protected by a framed screen that forms an ordered feature to the primary elevations whilst the balconies themselves are offset to encourage interaction between residents. All of the design responses are borne from a vision to engender relationships and promote incidental meeting opportunities – important when the demographic Ryder are designing for are often lonely and marginalised in society.
Julia Ashley, executive director of C&C said: “Championed by Ryder, the development offers C&C a fantastic opportunity to provide high quality housing and inspirational environments for our residents.”
If you wish to know more about our Redefined Living concept or our innovative PRS and residential approach please contact us: firstname.lastname@example.org