Soo Darcy

Soo joined Ryder in 2018 as a consultant specialising in client engagement and stakeholder research. Before joining Ryder, Soo spent almost two decades designing and conducting bespoke research projects for professional services and public sector clients, covering everything from customer and employee engagement to rebranding and place redevelopment projects. She often works with clients that have complex research objectives, creating bespoke methodologies and questionnaires based on sound research practice. Soo is trained by both the Association for Qualitative Research and Market Research Society.